Fund raising activities have potential to be very successful or very unsuccessful, and it generally depends on a few factors, including excitement, freshness, simplicity of use, efficiency, fun, info, for example. There are many things you can do to ensure the success of your fund-raising activities. One of them is to really put some thought into why people give and how folk give. A few of the people in your area may only give to childrens charities. Other could prefer to give to an education charity. Others may give to animals. If it seems as if many folks in your area are more inquisitive about charities apart from your own, you can consider partnering up with one of those charities and running an event together. When you research why folks give, you can find that it depends largely on their level of information, what they know about a given charity. If you inform the community about the value and reasons for your charity, how it may work with, benefit, or take some of the burden off other childrens charities, an education charity, animal charities, charities for the aged, etc, folk may become pretty generous when they understand how things fit together. Education and communication are sometimes the keys.

Fund-raising activities have potential to be exceedingly successful or terribly unsuccessful, and it customarily is dependent upon some factors, including excitement, freshness, simplicity of use, efficiency, fun, information, and so on. There are many things you can do to guarantee the success of your fund-raising activities. One of them is to really put some thought into why folk give and how people give. A few of the people in your neighborhood may only give to childrens charities. Other may prefer to give to an education charity. Others may give to animals. If it appears as if many of us in your neighborhood are way more interested in charities apart from your own, you can consider partnering up with one of those charities and running an event together. When you research why folks give, you can find that it depends largely on their level of info, what they know about a fixed charity. If you inform the community about the value and reasons for your charity, how it may work with, benefit, or take some of the responsibility off of other childrens charities, an education charity, animal charities, charities for the aged, etc, folk may become pretty generous when they know how things fit together. Education and communication are often the keys.

No matter what your fund-raising activities, it’s a good idea to make a charity video to document your good works. Your video can show members of your charity, school, church, or club running your fundraiser, helping folks in any way. Therefore sort of charity video will help you to communicate and show what you do, and also gain support for your group. It will show that you are valid, that you are actually doing what you are saying you are doing, and that you have some fun while doing it. Putting a charity video online with your contact info is a great way to draw attention to your charity fundraising activity, your group, your mission, and your beliefs.

You need to certainly do your homework, particularly when it comes to sales. Occasionally, a certain sale has been done to death and most are bored of it. In other scenarios, they cannot get enough. It is important to get feedback from the community before you invest resources ( and money ) in fund-raising activities. Keep it fresh and get feedback.

You should certainly do your homework, especially when it comes to sales. Sometimes, a certain sale has been done to death and everyone is bored with it. In other eventualities, they cannot get enough. It is important to get feedback from the community before you invest time and energy ( and money ) in fund raising activities. Keep it fresh and get feedback.

Remember, take video’s of yourFundraising Activities. Upload them to youtube or other video sites. You never know where your next Charity Fundraising Ideas are going to come from.

Sponsorship is a great way through which college and school clubs can raise funds for their organizations. You all must know that it is very essential for the administrators and supporters of the college clubs to attract sponsors because sponsorship can really help their clubs to gain immense popularity. Every club should have at least two major sponsors and other minor sponsors.

If you are a major sponsor of a particular club then you have to donate some money to the club that you have sponsored. In return of your favor the club members would include your business name and logo on their playing attire.

Minor sponsors also have to donate money to the associations in return of some small benefits and deals. So, now let me tell you about some magical ideas that would surely help you to gain funds and sponsorship for your club.

1. Make the use of university funds

Your university can really help you in getting the required amount of money for your organizations and clubs. Usually every college has some funds which are especially allocated for student activities. If you need money for a special cause then you can obtain university funds to support your cause.

2. Asking for grants and donations

Asking for grants and donations from various local as well as international organizations is another way to gain sponsorship. The company that has sponsored your club would surely donate you the required amount of money and would also provide some special services to your club.

3. Organize raffles

Organizing a raffle is a very effective way of fund raising. You can ask local restaurants, companies and stores to donate you items which you can use for your raffle sale. You can take the items to a big event or a dance party for raising funds.

4. Contact the media

If you want to raise funds for a special cause then you can take the help of the media to create awareness. You can contact your alumni magazines, hometown newspaper, organization bulletins and church bulletins. You can get your club’s programs and achievements published in these journals. This will create awareness and would also help you to get money for your humanitarian cause.

5. Hosting dinner parties

Your club can also hold special dinner parties for parents, teachers, counselors and relatives. Selling tickets for such a party can really help you to gather a large sum of money for your association.

6. Discount cards and coupons

Various big organizations provide discount cards and coupons which can really provide you great discounts on various products, food items and entertainment services. You can work with these companies to get your own student discount card. The card should contain all the information about your club’s sponsors, rules and regulations and programs. After all the details are printed in the coupons, you can sell these discount cards to make a huge profit.

Well these are some essential tips that you must surely keep in mind if you want to gain a sponsor for your organization or club.

We are teaming up with the university clubs over the country in order to find sponsor for them and you can also find out the much needed funds for your club. To get more information about the Club Sponsorship

In the Heart of the New York Catskill Mountains, there is a place called Nicks Waterfall House. I have been there many times and it has become one of my favorite places of all time to ride to.

There are times when the stress of our lives and jobs can get even the best of us a little down. If you are a straight lace citizen you go to a Doctor and get some pills or maybe see a shrink. If you are a Biker you hop on your Motorcycle get the motor running and you head out to a place like Nicks Waterfall House.

It does not matter where you are or what direction you come from. The ride threw the NY Catskill Mountains is going to relax the stress away from the depths of your very soul. As you ride to Nick’s threw long winding roads up over and into the heart of some of the worlds most majestic Mountains, with the Sun shining down on you and the fresh Mountain air filling your lungs you will start to get a feeling of what one can only describe as pure joy.

As you get near Nicks Waterfall House located on Route 990v, Gilboa New York 12076, either alone or with a group of friends. You will feel as if time and space are no longer a factor in the Universe, and it only gets better from there! As you ride in the first thing many think is they have reached some old time lost resort, but have no fear Nicks is a Biker bar.

When you walk threw the front door you will no longer have any doubts you have arrived at the right place. If Nick is not there to great you himself, there is a good chance he is in his large kitchen cooking up some classic Biker grub. I recommend the first thing you do is order an Ice Cold Beer and go sit by the large windows over looking a Waterfall that looks as if it was stolen from the year–92. If there is any stress or negative emotions left in your body after the ride to the Waterfall House after only a few minutes watching the water fall down and roll over the rocks it will soon have all washed down stream.

Then it is time to meet the locals, grab another Beer and maybe some of that great food (My favorite is the Waterfall House Cheeseburgers) or maybe shoot a game of pool. The crowd at Nicks is a mix of friendly Bikers, locals and good ole boys. This is a place to exchange stories and Adventures from the road. Often the sharing of stories can go on for hours.

It is easy to have what some may call too much fun at Nicks Waterfall House but with rooms up stairs starting at only $25 a night, there is no reason to worry! Now I want to make sure that you know when I tell you there are rooms at Nicks you understand these rooms where created for road weary bikers. If you bring your old lady with you make sure she is a real biker Chick because Nicks is no Yuppie bed and breakfast! It is a real bikers, biker bar and what you get when you rent a room from Nicks is a communal living room a bed to sleep in and a shower to wash off the road dust! One other thing you get from a night at Nicks is a renewed Spirit of Adventure and a willingness to face what ever maybe up around the next bend in your life!

I have many local Bars that I think of as home and I love to go to and cut loose, but when I hear that call of the road it is often telling me it is time to go to Nick’s Waterfall House!!!

For more info or directs call 607-588-9891 and ask for Nick.

Your Bro LJ James AmericanBikerX.com Listen to my Radio Show @ BikerLowdown.com

LJ does a Radio Motorcycle Show each week LJ likes to help show the truth about the Biker World and programs like Sons of Anarchy

Ronky The Monster Of Lake Ronkonkoma New York

It was a Sunday in Summer of 2009 went I first saw Ronky with my own eyes. I had heard stories of Ronky here and there, They had come to me in Whispers really.The History of Ronky has been a well kept secret for Hundreds maybe Thousands of years. I had spent weeks watching this lake in Lake Ronkonkoma on Long Island in New York State. This day I was driving around going past one of the many Parks and Beaches around the lake. While I was going North on Lake Shore Road I saw something in the water out of the corner of my eye, but after weeks of watching this lake I thought it was just someone out on another blow up raft and didn’t really think much of it !

As I was passing the Dinning Hall “Windows on the Lake” there is an opening where Guests can get a good look at the lake. I looked over and I saw what I had though to be a raft a few seconds before was the creature. I though to myself this could just be another hoax! After years of searches and hunts leading to nothing but dead ends I was not going to get my hopes up to fast. I slowed down and watched as the Creature swam around the lake enjoying itself! I was a little scared but at the same time I could not stop myself from smiling thinking this was really it!

I drove around the lake following along with “Ronky” at some point I pulled into a parking lot and walked onto one of the beaches. I slowly got my Camera out fearing as soon as I went to take the picture the creature would disappear. I snapped a shot, checked it in the review mode of the Camera and I could not believe I had captured a perfect shot of the Creature that no one could dispute the authenticity of ! When I looked back at the Lake Ronky was gone.

Over the next few days I carefully started asking the locals in the area if they had ever seen something weird in the Lake? It seems that to everyone in Lake Ronkonkoma Ronky is well known. He is not a myth or urban legend here. He is just another Member of the Village! I have been told there are two Differences between Nessie in Scotland’s Loch ness and Ronky in New York’s Lake Ronkonkoma. One Ronky is real and Two Ronky is protected by the Locals and his name is not defiled for tourist money.

There are many stories of Ronky that go back Hundreds of years. The one I found most interesting was a story that happened about 15 years ago. It seems there was an expedition sent to look into and map the depths and some underwater streams under Lake Ronkonkoma. This expedition never happened. The Official Story given was the expedition ran out of Money and was going to come back when they got more funds. I was told by an old time resident that wishes her Identity to remain a secret that the real story is a group called the “Keepers of the Lake” told the expiation in no uncertain terms it would be in their best interested for them to leave and not come back!!!

The people of Lake Ronkonkoma have kept this Monster Ronky loved and Protected for many years! I respect and sympathize with them,but I have spent my adult life and most of my families fortune searching for a creature like Ronky.This is my job and I must share this with the world. I have received many threats not to print this story! I have posted it here to go out to these newsgroups if I do not reset the settings at least once a week. If you are reading this there is a good chance something has happen to me. Please do not let what I have spent my life hunting for go unheard of ! Ronky is there in that Lake!

By Lawrence Jamison http://www.lakeronkonkomacivic.org

Lawrence Jamison has been seeking out Lake Monsters for ever . Lawrence Jamison love the fact that the people of Ronkonkoma have protect Ronky rather then use him for Tourism

Many of the “facts” in this story are based on Legend and Myth as much of the history of the Motorcycle and it’s Culture was lost in the Great Rebellion of 2057. [I:http://www.uniquearticlewizard.com/extras/pics/americanbikerximage8.jpg]

Taken from a history book in the year 2095… Motorcycles And The Culture They Inspire 1868-2017

Motorcycles started out as steam engines strapped on to bicycles in 1868. Soon after the gas engine took its place and by the 1900’s there were Motorcycle shops and Dealers all over the World. For awhile, Motorcycle’s were simply used as transportation. In 1907, when Henry Fords, Ford Motor Company, released the Model-T at a price many could afford, the Motorcycle soon went from a necessity to a luxury item.

In the 1940’s, the Motorcycle Culture really took off. An organization called the American Motorcyclist Association (AMA) held races and events all over the United States of America. In 1947 the AMA held an event in Hollister California. This event was attended by many of the AMA Racing Teams and Motorcycle Clubs. This event marks the beginning of the separation of Motorcyclists which eventually led to the end of Motorcycling in the year 2017. Newspapers, being what they where in 1947, got a hold of some pictures of Motorcyclists having fun at the event. The press decided to embellish the facts and transformed the story into a torrid tale of Bikers taking over a small town! More negative news stories soon followed. Soon after Hollywood began releasing movies that portrayed Motorcyclists as lawless and evil.

The American Motorcyclist Association, trying to end the bad press, responded by basically saying that the Newspapers had lied and that it was only 1% of the Motorcyclists that caused problems. This resulted in the first ripple in the Unity of the Motorcycle World and the Medias’ hatred of Bikers. Around the same time, the AMA began adding new requirements for motorcycles to be able to race in AMA sanctioned Races. Those whose motorcycles didn’t meet the new AMA requirements started their own Race Leagues. Because the new Race Leagues/Clubs were not AMA sanctioned, they soon became known as Outlaw Race Leagues/Clubs. Although many Bikers raced in both the AMA and Outlaw Leagues, another great separation had begun.

By the late 1960’s, the separation of the Motorcycle Community was becoming more evident. There were now three basic Motorcycle groups. The American Motorcycle Association, Outlaw/ 1%er Clubs(All 1%ers were Outlaws, but not all Outlaws were considered 1%ers) and Independent Riders. Over the years, the AMA continued to grow. In addition to racing, they began to champion Motorcycle Rights and Safety. As time went on, others formed independent groups whose goals were similar to that of the AMA. The inability or outright refusal of these groups to work together with each other, resulted in further separation of the Motorcycle Community and Culture.

In the 1970’s, rifts began to grow between some of the Outlaw/1% Clubs. By the 1990’s, the media had inflated these conflicts into stories that rivaled the tall tales of the old west. These tall tales where ment to invoked fear of the Outlaw/1% Clubs in the public. Everyone was lied to,. They were told to stay away from and fear all Outlaw/1% Clubs. The media began referring to Motorcycle Clubs as Motorcycle Gangs, a term meant to further instill fear into the heart of the Public. Stories and rumors began surfacing, claiming these “Gangs” were ruthless and would kill or maim people for little or no reason at all. By the early 21st Century, every minor conflict between Outlaw/1% Clubs was made into a book, made for TV movie, or docudrama. Titles like “Motorcycle Gang Wars In Your Back Yard” were common. Although real wars, conflicts, and suffering were occurring worldwide, the Corporate owned media chose to report fiction over fact.

In 2009, a conflict between two rival Clubs was captured on Video at a “Biker Build Off” event. The coverage by the media and negative publicity that followed was so overwhelming that in 2010, the United States Government passed a law banning all Outlaw/1% Clubs. In response, the Outlaw/1% Clubs put aside their differences and formed “Bikers United”. The Bikers fought back stating the law was unconstitutional and un-American. Even as late as 2010, Many Americans still clung to the misguided belief that they had rights and lived in a free Nation. The Bikers fought hard and came very close to winning, but without the support of the Motorcycle Rights Groups,The many other Clubs, and the Independent Riders, all of whom had been brainwashed into believing the Outlaw Clubs were criminal organizations, they were defeated.

Many of the Outlaw/1% Clubs tried to stay together. The Clubs went underground, but after many raids and constant Government harassment, they all but disappeared. In 2013, in an effort to ensure that the Outlaw/1% Clubs never returned, the Government decided to outlaw all Motorcycle Clubs and organizations. The AMA, the many Clubs and Motorcycle Rights Organizations United in an effort to battle the Governments oppression. They tried to use many of the same tactics and strategies that the Outlaw/1% Clubs used. Unfortunately, the Government was much smarter and stronger this time around. They had learned many lessons in their fierce battles with the Outlaw/1% Clubs, and they used what they had learned against the united Clubs and Organizations. With no Outlaw/1% Clubs left to assist them and without the support of the Independent Riders, the United Clubs and Organizations were defeated.

In 2015, the Government passed a law that made it illegal to even look like an Outlaw on a Motorcycle. The Independent Riders banned together to try and fight the law, but by this time their numbers were few and there wasn’t anyone left to show them how to fight for their rights. After a brief protest, they too were soundly defeated. In 2017, What was now a “Global Government”, in its infinite wisdom, decided that Motorcycles posed a danger to the public. They passed a law banning the manufacturing of Motorcycle’s and their use! They ordered that all existing Motorcyclesbe destroyed. This brought to an end, the History of Motorcycles. It would take until the year 2093 before anything even close to resembling a Motorcycle reappeared.

As a Historian looking back at the History of Motorcycles and the Culture it created, it amazes me how powerful the Motorcycle Culture could have been had they not let every little thing separate them. Instead of embracing something they all had in common and working together to protect it, they instead let their differences, the media, and the government divide them. By the time the Bikers realized how much they were connected and needed each other, it was too late. Their numbers were certainly sufficient to achieve victory, but their failure to come together as Brothers and Sisters and work for the common good ultimately caused their demise. Had they been victorious, it may have been enough to stop all of the oppression and tyranny that soon followed. History is full of stories just like this one, over and over again. The ones who love and honor Freedom the most are taken down first and the rest soon fall like dominoes. Until the Great Rebellion of 2057, we as a Global Society did not realize how important it was to put aside our differences. It may have taken awhile, but we finally figured it out…Just in time!

Your Bro L. J. James AmericanBikerX.com [I:http://www.uniquearticlewizard.com/extras/pics/americanbikerximage0.jpg]

LJ James does a Radio Bike Show each Wednesday . The show can be listen live or Replay . LJ James works to show the facts between real Motorcycle Clubs and Series like sons of anarchy

Charity ratings are a fickle thing with highly rated charities holding the number 1 position today being overtaken by new charities coming from nowhere. Charity Water is a recent and amazing example of this. Originality and the power of the Internet, are driving the ratings of brand new charities through the roof. A charity may not know today with a non-existent rating, but tomorrow it can be rated as number one by the New York Times as being the most amazing charity ever, and wham their rating goes from zero right to the top overnight.

Because the general public are swayed so much by the charity ratings the press and media give, a brand new charity can flourish very quickly with a flood of charitable giving being thrown its way. And of course when the media lose interest, then the charity rating can drop out of the sky overnight.

Charity rating directory listings

With scepticism running quite high with charity watchdogs pinpointing charity problems such as misconduct, having exceptionally high amounts of funds spent on admin or the misappropriation of funds, charity rating directory lists are flourishing. It’s so funny that philanthropic organizations that set out to give to others are now under the eye of charity watchdogs. Philanthropy is becoming a little complicated!

Institutions like Givespot.com, Guidestar.org etc. provide comprehensive listings of charity ratings. GiveSpot 100 list is the list of the 100 highest ranking charities that is provided by Givespot.com. Another one that provides similar data is charitynavigator.com which has a list of the top ten charities as well a charity check system. Finding out charities is made easy by this. The biggest charity director of US is Guidestar.org with lots of free data on charity as well as information that can be availed for payment. Though its name gives a different impression, Better Business Bureau is a charity directory that gives a list of both commercial and non-profit ventures of USA.

With enough charity rating guides, there is no data shortage for anyone who wants to get information on the 100 top charities, but what constitutes real rating is something different. What in reality makes a charity superior has nothing much to do with its ratings. There are characteristics that make an organization, whether charity based or otherwise, stand out from the rest.

Charity Ratings and trust in the public

A YouGov poll of 2005 stated that about 56 percent of the British population did not have a considerable amount of belief even in well known global charities like Oxfam and Save the Children. Even among the charities that had a good charity rating, only about 15 percent enjoyed the public’s belief in them.

Charity Warning Bells are more common

Trust in charities has dropped a lot in recent times. Yet who can blame the public. Charity watchdogs tell unsettling stories of very highmanagement salaries, charities taking as much as 60% of donations for overheads with their being little left for the actually charitable giving.

Recent studies show that the average costs of raising funds in the UK and Australia are’% or 22% respectively. In the USA, the Association of Fundraising Professionals found the statistic to be around 30%. These figures do not even include admin expenses, which are often much higher. Some charity givers see this as a key issue especially with charitable giving often in the media spotlight like it was in Singapore a fewyears ago. The additional negative focus tends to reduce charitable giving which is not good.

Charity ratings secret exposed

There is not much difference in the way in which charity organizations and commercial organizations try to get money. How they eventually use that money may be different, but their modus operandi for attracting that money is essentially the same.

To promote the charity rating and also to ensure better cash flow, there is a one and only formula – enticement.

When we see an object and would like to buy it, or make an investment in it, or want to connect with it, we tend to take a decision on the basis of how tempting it is to us. If it is very appealing, we might instantly buy it or plan to get it but if it is not all that tempting, we would definitely postpone the idea.

Charity Water was exceptionally successful in getting media backing and good charity rating because of their appealing idea. The scheme of charging a good price for a bottle of charity water, and using the profits thereof for getting clean water to areas where it was not available, was a fascinating idea that appealed to all.

The factors that make Charity Water quite fascinating and promote its rating are the following.

* They have a cool name – who would think of calling a charity Charity WaterThe person behind the charity was on overdrive with passion in sharing about their idea

* Their idea of the vocation and their message is lucid, plain and remarkable – sell water and give water – Buy One Give One

* They focused on the solution and not the problem. This is the number one mistake that loses charities rating points lowering their charity rating in people’s minds. No one wants to feel guilty and sad. They want to feel uplifted and happy. In this case happy to know they could make a difference in the lives of others by buying a simple bottle of water.

How to reduce you Charity Ratings in a heart beat

The fastest way in which a charity’s ratings would go down is when it turns itself less tempting by centring its attention on the problem. People are by and large disinclined to listen to negative things. On the contrary, most people are keen on listening to positive things that involve verve, dynamism, motivation and effort to bring in a fresh vision.

To prove this, all we have to do is look at ourselves in the company of our kids and know how our response is positive when children make a request in an exuberant, polite and eager manner. The same request, if made in an irritating or maudlin way, might elicit a negative response.

The images that a charity uses will affect its charity ratings. Using uplifting and inspiring images will uplift and inspire people. Uplifted and inspired people give more and spend more.

Social Enterprises improve Charity Ratings and solve the problems in Getting Funds

A new business model emerged a few years ago called Social Enterprise . This in a way is a hybrid mix between a charity and a business. Some entrepreneurs want to tackle social issues but they do not find the charity model effective or attractive enough.

The medium of a conventional business enterprise may not be suitable for many businessmen whose ideas of ethics and integrity would be contrary to the way decisions are made in a commercial world. Such people use a social enterprise to use their acumen and ability to create a profit and effect great changes in the social arena. A typical example of such a social entrepreneur is Muhammad Yunus who won the Nobel Peace Prize in 2006 for his rich contributions to improving social conditions.

Buy1GIVE1 commonly known as B1G1 (Buy 1 Give 1), is a global organisation that is a recent entrant into the world of charitable giving. It is a perfect blend of business and valuable causes functioning at the global level. Buy1GIVE1 has so minimised its expenses of fundraising and management that it is able to give for charity all the funds collected. The institution is similar in its attributes to the online organization Kiva.org, which has been promoted by Bill Clinton; unlike conventional charities, Buy1GIVE1 involves direct giving to charities. Many people are convinced that it is a better way for contributing things and receiving richly in return.

Successful businessmen, who are searching for a chance to give back richly to the society and to provide for deserving charities, fully understand the importance and properly structured working credos of institutions like Buy1GIVE1. Every single sale is able to affect a change somewhere – not only altruistically. It has also the ability to forcefully influence things in such a way that each act becomes a unique marketing story. There is a world of difference in the way in which Buy1Give1 works and those charities which give away thousands and thousands of dollars work, because Buy1Give1 lets their customers know what the joy o f giving is. Buy1Give1 transaction-based giving is a perfectly beautiful way of giving.

All ventures like Buy1GIVE1 particularize charities and these are mostly charities where help is considered to be fully necessary, with enough potential to attract contributions. Businessmen obviously understand how poignant situations attract customer interest and as such they tend to support such causes rather than give importance to the organisation’s rating. They are only too conscious of the customers’ proclivity to bond better with a stronger story than worry about charity rating.

Maple Muesli in Australia has partnered with Midday Meals in Mumbai, India. With every bag of muesli bought, a hungry child in India is fed. Midday Meals is a charity that feeds 125,000 Mumbai children every day for just US 30 cents per meal. The meals are provided in schools to keep kids off the streets and encourage learning while reducing begging and child abuse.

Maple Muesli has helped to put Midday Meals on the map as a worthy and well-rated cause in Australia. Maple Muesli share their giving story with all their customers increasing the natural rating of this amazing organisation in Mumbai without Midday Meals doing anything other than feed children. Effective Giving – The Era for Plain Charity Donations is ending

We will surely see a change in the landscape of the top 100 charities over the coming years as new and innovative and far more effective ways of giving are created. These days we are spoilt for choice on how we can make our charitable giving. Not all of them are efficient ways to make a difference.

Other methods of Charity Ratings

Some of the new and different ways to give are highlighted and rated in the table below. Charity Comparison Points

Some better known and not so well-known charities as well as Social Enterprises are evaluated and rated below so as to be of help to those who contribute to these.

THE SALVATION ARMY

PATH TO GIVING : DIRECT GIVING

The Salvation Army is one among the most well-known 100 charities of the world – Both individuals and enterprises make contributions directly to it.

OPENNESS – B – Not sufficiently open – Plenty of money is being collected – but the results are not always completely clear.

BENEFIT FOR THE BUSINESS – C – Contribution to Salvation Army gets mention in the press even if it is a one time contribution.

EXPENSES FOR RAISING FUNDS -B – Heavy expenses are incurred for raising funds.

CONTRIBUTORS’CHOICE OF CHARITY – B – For direct giving, you can have a lot of charities to check out before settling which one is best.

POTENTIAL FOR REAL GLOBAL CHANGE – C- Nothing new to offer in terms of market change.

PRODUCT (RED)

PATH TO GIVING : MARKETING CAMPAIGN

Product (RED) is a brand licensed to partner companies, to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria in Africa.

OPENNESS – B – Not sufficiently open – Plenty of money is being collected – but the results are not always completely clear.

MARKETING VALUE TO BUSINESS – A – People and businesses love to support (RED) as it is backed by adored personalities like Oprah & Bono. Marketing results a little hard to track though.

EXPENSES FOR RAISING FUNDS – C – Spends huge sums of money on advertisements – giving that money directly to Africa would have been more practical.

CONTRIBUTORS’CHOICE OF CHARITY – C – Partner businesses do not have much choice in the charities that receive their contributions – all are in Africa.

POTENTIAL FOR REAL GLOBAL CHANGE – B – Products (RED) only partner huge companies and all their profits go to Africa.

THE BODY SHOP

WAY TO GIVING: BUSINESS TRADE & GIVING

The Body Shop is involved in community trade to help economically backward countries and makes large donations to causes from the profit they generate.

CANDOUR – B – Insufficient candour – Lots of money is donated – but result is not completely quantifiable.

ADVANTAGE TO BUSINESS – A-tve – Clients are by and large happy to become part of the community trade and are encouraged to buy more – the enterprise could afford to be more visible.

COSTS OF FUNDRAISING – A -Comparatively low – It is a good business pattern that makes a lot of donations to charities and enhances community trade.

DONOR’S CHOICE OF CHARITY – A – Enterprises are at liberty to choose where their contributions should go.

PROMISE FOR GLOBAL CHANGE – B – The potential for giving back to the community is substantial – but not everyone have the impetus and the extra energy to impel the change.

LIVE EARTH

PATH TO GIVING : EVENT FUNDRAISING

Live Earth consisted of a string of global musical programmes which set in motion a three-year campaign to battle climate change and was held on July 7, 2007.

OPENNESS – F – Intelligent Giving had reported that the takings from the concert tickets sales were not accounted satisfactorily.

BENEFIT FOR THE BUSINESS – B – It was beneficial to business sponsors as they got good media coverage, but as it was a single event results are not easily measurable.

COSTS OF FUNDRAISING – C – Huge amounts were spent on advertising and according to some the whole event was a damp squib without any actual goals.

DONOR’S CHOICE OF CHARITY – C – Only three charities could manage to get funds.

PROMISE FOR GLOBAL CHANGE – C – Such events can be held just once or at the most once a year. The amount collected generally goes to better known charities.

Buy1GIVE1 (B1G1 )

ROUTE TO GIVING: SOCIAL ENTERPRISE

B1G1 is a brand licensed to collaborate with any enterprise – uniting them with any cause across the globe. A fully comprehensive model.

CANDOUR – A – By giving for particular causes, makes sure that funds go exactly for that which it is intended. Customers get information on how exactly their money has made a change – i.e. the children whom it helped, or the environmental cause it protected.

MARKETING VALUE TO BUSINESS – A+tve – Great marketing value because of:

* Calculable giving * Media interest * Effective stories * Person to person * Returning customers

COSTS OF FUNDRAISING – A+tve – Absolutely no cost – B1G1 can oversee a charity’s needs for raising funds and also manage much of the administration as well. So the funds go entirely to the charity.

CONTRIBUTORS’CHOICE OF CHARITY – A – Business givers can choose their charity project or elect to give to a charity cause such as food or education, etc.

PROMISE FOR GLOBAL CHANGE – A – Unlimited. If more and more businesses can collaborate with charities internationally, the prospects for real change is colossal.

You Might Think Giving away Money Would Be simple!”

You would think that giving money is easy – pull out a wad of cash, write a cheque or punch in your credit card details. Yet, billionaires philanthropists like George Sores , have gone on the record as saying that effective giving is one of the hardest things to do. Developing nations receive billions of dollars every year and yet it often seems like nothing changes much.

People make changes by asking probing questions about the problems they find in front of them. The winner of the Nobel Peace Prize, Mohammed Yunus, by his introduction of the new category of banking known as Microfinance has made groundbreaking achievements in solving social problems and is leading the way in showing how social enterprise and consumption of goods can positively change the world. Other such ideas worth emulating are that of Buy1GIVE1 or ‘Trade – Not Aid’ of The Body Shop. The overwhelming importance of social enterprise has to be fully appreciated.

When queried as to how someone can effect a change in the world, Bill Gates pointed towards organisations like Buy1GIVE1 (www.b1g1.com) and Kiva.org which reward the giver richly. Kiva.org ensures that those who sponsor a business get regular updates via email from those businesses. Buy1GIVE1 also ensures this. With such communication, customers get a clear picture and come to know the stories behind the charities. For example, when they buy a laptop, someone who badly needs a computer might be getting it at some other corner of the world.

Next steps to increasing your Charity Ratings

Make sure that you have an open attitude, use the laptop effectively, and keep apart a little time to observe the novel and wonderful systems of charity that are being born. These function through the internet and are mostly network based.

As of now if one is not connected with good international networks via the internet, the chances of losing out are substantial even with good charity rating, tomorrow things are bound to change – totally.

Many enterprises emerge out of thin air nowadays and grow enough in the matter of maybe three years to be sold for more than a billion dollars. This was unconceivable ten years ago, though today it has become a routine state of affairs. All these online enterprises are doing the same thing – drawing on international networks or themselves making international networks.

Buy1GIVE1 (Buy One Give One)

Buy1GIVE1 is a relatively new Social Enterprise founded by a Japanese lady called Masami Sato in’97. Today any business anywhere in the world can be a Buy1GIVE1 member, with membership for small businesses only costing $1 per day and contributions starting from just 1c per sale. Buy1GIVE1 is leading the Buy One Give One transaction-based giving global movement. Working with Buy1GIVE1 is easy for a charity worthy cause or a business. Their model is unique, flexible and inspiring. A business simply marries any or all of its products or services with a charity project (Buy1GIVE1’s or their own) and then every time they sell something record the sale and pay their contribution each month or quarter direct to their cause or through Buy1GIVE1.

You are strongly advised to create lasting bonds with Buy1GIVE1 and also motivate your business associates to join Buy1GIVE1. It is a singular and wonderful organisation doing stupendous work and no one can afford to ignore it.

A new epoch in charity giving

Companies that had no presence a few months ago are ravaging cyberspace with the echo of user acceptance. Services life Twitter , Facebook , MySpace , YouTube, NING and TipJoy are places you must have a presence in. Organisations like Change The Present, Kiva and companies like Buy1GIVE1 you should be building relationships with. These are all the new future and will all help maintain and build charity ratings. Today is a new opportunity to build a new future.

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

categories: society,cause marketing,business,marketing,BOGO,charity,fundraising